Branding

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Importance of Brand Awareness for Small Businesses

In today’s competitive market, small businesses face numerous challenges, but building strong brand awareness can significantly tip the scales in their favour. Imagine walking down the street and instantly recognising a local coffee shop’s logo or a boutique’s unique storefront design. This level of recognition isn’t just for big corporations; it’s a powerful tool that …

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Branding vs Marketing: Understanding the Differences and Boosting Your Small Business

Despite what many might think, digital marketing and digital branding are not the same. Both are crucial for online success, especially for small businesses. The Core of Branding and Marketing Branding is a long-term commitment. It’s about building a foundation, shaping perception, and fostering loyalty. Think of it as planting a seed and nurturing it …

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