Social Media

Case Study

CLIENT
Assentia Chocolatier

Assentia Chocolatier

Melbourne, VIC

The Challenge

Assentia Chocolatier launched its paid advertising campaign during the summer of 2020, achieving remarkable results with over 1 million impressions and reaching over 250,000 people within the first two months. Following this success, Assentia approached Qualiart Creative & Marketing Agency, a leading Social Media Agency in Brisbane, to enhance their organic social media strategy.

Although Assentia already had a robust organic strategy, we aimed to integrate their paid and organic social media marketing efforts to drive more traffic to their website and boost brand awareness for this small business.

Scope of the Project

  • Social Media Cover Design
  • Strategy & Consulting
  • Social Media Graphics
  • Content Creation
  • Social Media Ads

Strategy

To build a cohesive social media marketing plan, we first examined Assentia’s existing efforts outside digital marketing. Assentia shared their content strategies for other advertising channels with Qualiart Marketing Agency in Brisbane. Our team collaborated with their marketing department to create content calendars for their organic social media services, aligning them with their paid social media advertising and traditional marketing efforts.

We then developed a comprehensive strategy for organic social media marketing, ensuring it mirrored the paid social media advertising, including special promotions and monthly themes. This approach ensured that Assentia’s marketing messages were consistently delivered across all platforms, enhancing the brand’s visibility.

The Outcome

By merging organic and paid social media strategies to maintain a unified brand voice, we witnessed significant growth from Quarter 4 of 2019 to Quarter 4 of 2020. The integration of social media services by Qualiart Creative & Marketing Agency in Brisbane successfully elevated Assentia Chocolatier’s online presence and brand recognition, exemplifying the impact of strategic social media marketing for small businesses.

Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
Assentia Chocolatier
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