Social Media

Case Study

Body Energy Wellbeing

Body Energy Wellbeing

Sydney, NSW

The Challenge

Based in Sydney, Body Energy Wellbeing offer Sports & Remedial Massage, Pilates, Yoga & Nutritional Advises. They recognised that the social media landscape was constantly evolving and wanted to ensure that their social media strategy aligned well with these changes. They aimed to increase their presence on social media. While becoming a more “wellbeing-driven” brand to increase engagement with their community.

Body Energy Wellbeing felt that their content needed to resonate with their audience and that the brand’s message needed to be more effective.

Scope of the Project

  • Strategy & Consulting
  • Social Media Graphics
  • Content Creation
  • Social Media Template
  • Social Media Content Marketing

The Outcome

To address these challenges, we conducted a full audit of Body Energy Wellbeing’s current social media presence, including their Facebook and Instagram accounts. This audit included an analysis of their follower demographics, engagement rates, competition analysis, and content strategy. Based on our findings, we provided Body Energy Wellbeing with a detailed report of our recommendations and insights. We then worked with Body Energy Wellbeing’s team to develop a comprehensive social media strategy to help them achieve their goals.

Our expert recommendations focused on creating a social-first, community-led approach to content and copy, ensuring the brand’s message became increasingly more personable and human-centric. This included a recommended shift in content direction tailored to a more personal and interactive approach and a more conversational tone. We also suggested introducing new ways of engaging with the community, such as utilising user-generated content, social listening, and utilising influencers.

Body Energy Wellbeing
Body Energy Wellbeing
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