Developing the perfect Brand Name
The importance of developing a good brand name is often overlooked. Getting it right the first time can save you much distress, time and money.
At Qualiart our suite of branding services deal with brands at a holistic level and our brand naming program is a vital component of this. Our unique naming methodology will get your business on the right track the first time.
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A good brand name has a strong association with the product or organisation and should tell a great story that creates an emotional bond with an audience to impress a long lasting memory.
Easy to Read
Good brand and business names need to be easy to read and pronounce. Even a child should be able to see the name and say it at once.
The choice of brand name, as important as it is, should be available. The name should be available to register as a corporation name and business name, with availability across national and international borders if required. Is the domain name available or is there another name that works better for the domain?
How does the brand name work in its visual form? Will it require trademark registration and product or brand extensions, and if so how will this be managed? At Spark our team has the depth to provide advice on these matters plus a network of partners to make this a reality for you.
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