Logo Redesign

Revitalise your brand with a fresh logo update.

Logo Refresh

Why Consider Logo Redesign?

Is your Brand Evolving?

Does your existing Logo fail to represent who you are anymore? A Logo Redesign can be a game-changer for your business, helping you stay relevant and resonant with your evolving market. At Qualiart Creative Agency, we specialise in transforming outdated Logos into vibrant, effective Brand assets that communicate your renewed business focus and values. Whether you're upscaling, targeting new audiences, or revamping your Brand's Identity, our Logo Redesign Services in Brisbane are tailored to breathe freshness into your Visual Identity.

How We Approach Logo Redesign

Understanding Your Current Brand

We start by analyzing your existing Logo and Brand Elements, discussing what you feel is lacking, and aligning on how the Redesign can amplify your Brand’s message.

Strategic Redesign Planning

Leveraging our deep understanding of market trends and Branding Strategies, we propose a Redesign that captures the essence of your evolving business and appeals directly to your target audience.

Creative Execution

Our Skilled Designers craft Logo Concepts that are not only visually appealing but also functional across all mediums — from digital platforms to physical marketing materials.

Collaborative Revisions

We believe in perfecting your Logo through collaborative feedback loops, ensuring the final Design impeccably aligns with your expectations and business goals.

Benefits of Updating Your Logo with Qualiart

A Fresh Logo can revitalise your Brand’s presence and marketing. It reflects a contemporary outlook, aligns with current customer expectations, and enhances recognition. Updating your Logo can also signify company growth and new directions to your audience, reinforcing their trust in your Brand’s dynamism and commitment to staying current.

Logo Refresh Packages




Approx. 3.5 work hours

$55 per hour




Approx. 6 work hours

$50 per hour




Approx. 10 work hours

$47 per hour

Custom Logo Refresh Package

Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.

Check Out Our Works

We pride ourselves on flexibility and ability to work with a wide range of clients.

Our Process

Discovery and Understanding

  • Initial Consultation: We begin by discussing your Brand’s history, values, and the vision you have for its future. Understanding what your logo currently represents and what you want it to convey is crucial.
  • Brand Evaluation: We assess the effectiveness of your existing Logo and identify the reasons for a Redesign, whether it’s outdated, no longer reflective of your Brand, or simply not engaging your target audience.

Concept Development

  • Creative Briefing: Based on the insights gathered, we create a creative brief that outlines the Design direction. This brief ensures that our Design Team and your Brand stakeholders are aligned.
  • Sketching and Conceptualisation: Our Designers begin sketching out ideas and concepts that capture the essence of your Brand, experimenting with various visual elements that align with your strategic goals.

Design Execution

  • Initial Designs: From sketches, we move to digital drafts, presenting you with a range of Logo Designs. These initial designs are crafted to offer different visual narratives that could represent your Brand.
  • Feedback and Revisions: Your feedback is integral to our process. We refine the Designs based on your input, ensuring the Final Logo perfectly aligns with your business objectives and aesthetic preferences.

Finalisation and Brand Integration

  • Final Design Selection: Once a Design is selected, we refine it to perfection, ensuring every detail is flawless.
  • Brand Integration: A Logo Redesign can affect all branded materials. We provide guidelines and support to integrate the new Logo across all your Marketing Materials and digital platforms, ensuring consistency across all touchpoints.

Launch and Support

  • Launch Strategy: We assist in planning the launch of your New Logo, creating an impactful introduction to your customers.
  • Ongoing Support: Post-launch, we continue to support your Brand as needed, helping to monitor Brand reception and making adjustments to ensure the Logo remains effective in all future Marketing efforts.

Frequently Asked Questions

Logo Redesign involves updating or completely changing your current Logo to better represent your Brand’s evolving identity, values, and market position. It’s about enhancing the elements that work and adjusting those that no longer serve your brand effectively.

A great Logo Redesign maintains elements that resonate well with existing customers while refreshing aspects that improve engagement and relevance with a broader audience.

A Logo Redesign is crucial when your current Logo no longer reflects your Brand accurately due to changes in your business strategy, target audience, or industry trends. It helps maintain relevance and strengthen your Brand’s presence in a competitive market.

The timeline can vary based on complexity and iterations but typically ranges from a few weeks to a couple of months. We prioritise a thorough approach to ensure your new Logo perfectly represents your Brand.

Absolutely! We encourage client involvement to ensure the Redesigned Logo truly reflects your vision and business objectives. We facilitate this through initial consultations, regular updates, and revision stages where your feedback is crucial.

A Logo Refresh tweaks minor elements to update the look while keeping the recognisable aspects intact. A complete Redesign overhauls the Logo for a significant transformation of the Brand’s Visual Identity, often aligning with a shift in company direction or Rebranding effort.

While we ensure your Logo is contemporary, our focus is on timeless Design that transcends fleeting trends, ensuring your Logo stays effective and relevant longer.

The cost of a Logo Redesign can vary widely based on the complexity of the project and the level of customisation required. At Qualiart Creative Agency, we offer transparent pricing tailored to your specific needs and budget constraints.

Our process includes multiple stages of revisions and refinements. We work closely with you to ensure the Final Design meets your satisfaction before finalisation.

You will receive your redesigned logo in various file formats, including vector (AI, EPS), JPEG, PNG, and PDF, ensuring you can use your new logo effectively across all digital and print mediums.

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

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