Rebranding

Propel your Small Business Brand into a new era.

Rebranding

Is Your Brand Failing to Connect?

Rebranding isn't just about Redesigning Logo or company colours; it's a comprehensive transformation of your Brand to enhance its appeal and relevance in today's market. At Qualiart Creative Agency, we specialise in revitalising Brands to resonate deeply with their target audiences. Whether you're looking to update your image or pivot your business strategy, our Rebranding Services are designed to align with your evolving business needs.

Why Rebrand?

Are you evolving or entering new markets?

Rebranding can signal to your market that your business is dynamic and evolving. Whether you're expanding your services or targeting a new demographic, a rebrand can help position your business as a current and relevant player in your industry.

Need to outshine your competitors?

In a competitive Brisbane and beyond markets, standing out is more important than ever. A strategic rebrand can differentiate your business from competitors, highlighting your unique selling propositions in a fresh and compelling way.

Our Rebranding Approach

At Qualiart Creative Agency, we don't just change aesthetics; we dive deep into your Brand's core to understand and redefine your purpose, values, and market position. Our process includes:

Customer Insight

We start by understanding your current market perception and customer expectations.

Strategic Vision

Aligning your Brand with your long-term business goals.

Creative Execution

From Logo Redesign to comprehensive Brand Makeovers, we ensure every element of your Rebrand is coherent and impactful.

The Qualiart Creative Advantage

Why choose Qualiart for your Rebranding needs? Because we understand the Brisbane and beyond markets and have a proven track record of transforming brands to achieve enhanced visibility and growth. Our Team of Experts ensures that your Rebrand will:

Engage Your Target Audience

With strategies tailored to appeal to your customers.

Reflect Current Trends

Keeping your brand modern and relevant.

Improve Business Performance

By realigning your Brand with your business strategy and customer expectations.

Ready for a Rebrand?

Don't let your Brand be left behind. Contact Qualiart Creative Agency today to discuss how our rebranding services can breathe new life into your business. With our Expert Team based in Brisbane, we’re ideally placed to help you captivate and engage your local audience.

Branding Packages

starter

ESTIMATE

$250

Approx. 4.5 work hours

$55 per hour

Professional

ESTIMATE

$460

Approx. 9 work hours

$50 per hour

Premium

ESTIMATE

$910

Approx. 20 work hours

$47 per hour

Custom Rebranding Package

Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.

Check Out Our Works

We pride ourselves on flexibility and ability to work with a wide range of clients.

Our Process

Discovery and Consultation

Understanding Your Vision

Our initial step involves an in-depth Consultation to understand the essence of your business, your market position, and what you aim to achieve through Rebranding. We take the time to learn about your company’s history, values, and future aspirations.

Market Research

In-depth Industry Analysis 

Leveraging advanced SEO tools and market insights, we conduct comprehensive research on your industry, competitors, and target audience in Brisbane. This helps us identify opportunities for differentiation and positioning that can be emphasised through your new Brand Identity.

Strategy Development

Crafting Your Brand Strategy

With the insights gained from our research, we develop a tailored Rebranding Strategy that includes defining your brand’s new voice, personality, and visual direction. This strategic foundation guides all creative development, ensuring the Rebrand aligns with your business objectives.

Design and Creativity

Visual Identity Creation

Our Talented Designers get to work crafting a fresh Visual Identity that reflects your Rebranding goals. This includes logo redesign, colour palette, typography, and other visual elements that will represent your Brand across all media.

Implementation

Bringing Your Brand to Life

Once the Designs are finalised and approved, we roll out your new Brand Identity across all relevant platforms. This includes digital updates, social media, and anywhere your Brand needs to make an impact.

Brand Guidelines

Ensuring Consistency

To maintain Brand consistency, we create detailed Brand Guidelines that cover the use of your new Branding elements. These Guidelines ensure that anyone working on your Brand in the future, whether in-house or external, can apply your Branding correctly.

Launch and Monitoring

Launch Your New Brand

We plan and execute a seamless launch of your new Brand, accompanied by a communication strategy that explains the change to your stakeholders and customers. Following the launch, we monitor the Brand’s performance and gather feedback to make any necessary adjustments.

Ongoing Support and Evolution

Adaptive Brand Management

Rebranding is just the beginning. We continue to support your Brand as it grows and evolves, ensuring it remains dynamic and relevant. Whether it’s through ongoing Marketing Strategies or periodic refreshes, we are here to help your Brand flourish.

Frequently Asked Questions

Rebranding involves updating or completely changing your company’s image, including your logo, design style, and messaging, to better align with your evolving business strategy, market position, or target audience needs.

Rebranding is crucial for keeping your brand relevant and competitive in a dynamic market. It helps ensure your Brand resonates with current consumer preferences and market trends, enhances Brand appeal, and can invigorate your business by attracting new customers and re-engaging existing ones.

While there’s no set rule, it’s advisable for businesses to review their Brand every 3-5 years or whenever significant changes such as market shifts, target audience changes, or new product lines occur. This doesn’t always mean a complete overhaul; sometimes, a refresh of visuals or messaging is sufficient.

Signs you might need a Rebrand include a significant change in your business strategy or target market, your Brand feeling outdated compared to competitors, or your current Branding no longer reflecting your business’s values or vision.

The duration of a Rebranding project can vary significantly based on the project’s scope and your specific needs. Typically, a complete Rebrand can take anywhere from a few weeks to several months. Our Team at Qualiart ensures a time-efficient process while maintaining high standards of quality and strategic insight.

Absolutely. If your Brand fundamentals are strong but your Logo needs a refresh to keep up with modern trends, a Logo Update might be all that’s needed. We can focus solely on Logo Redesign while keeping the rest of your Branding consistent.

Costs for Rebranding services can vary widely based on the complexity and breadth of the project. At Qualiart Creative Agency, we offer tailored solutions based on your specific needs and budget. Contact us for a detailed consultation and quote.

Yes, we provide ongoing support and guidance post-rebranding to ensure your new brand is successfully integrated and performing well. This includes monitoring brand deployment, making adjustments based on feedback, and providing additional Marketing support as needed.

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

Get in touch with us and we’ll get back to you shortly with some thoughts and strategies from our team of experts on how to grow your business.
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