Digital Marketing

Our digital team works tirelessly to create and optimise ongoing digital solutions

Full Service Digital Agency in Brisbane

Digital marketing strategies to grow your business

We offer digital marketing strategies and solutions that are fundamentally embedded into your marketing plans

Because audiences spend most of their time online, investing in digital marketing is essential. This is where they work, play and pay. Search browsers and social feeds have become your customers’ natural habitat whenever they need to find a product or service.

Across all digital platforms, you can track traffic, clicks, discover and optimise your ROI and drill down to truly understand your audiences and their engagement.

Your Digital Marketing Partner

Some platforms we work with

Ensure that your Marketing Strategy is in shape for today’s digital environment

Our Process

Our proven 4-step game plan has been tried and tested with countless businesses just like yours

Discovery

Tell us everything — we’re all ears. As your partners for online marketing in Brisbane, we want to know everything there possibly is to know about your business. What are your goals? Your challenges? Who are your customers? By learning about who you are and what you need, we create a digital marketing strategy that delivers meaningful results.

Strategy

How do we help you grow faster? That’s what we answer at this stage. Based on our findings, competitor research, and extensive industry insights gathered over previous campaigns, our passionate digital marketing experts build a tailored top-line strategy that gets results. From content types to your target audience, we meticulously craft campaigns that will deliver the best ROI.

Implementation

It’s time to hit the ground running. After you give us the green light, our team shifts into high gear. We put our versatile digital marketing skill sets to work and implement your campaigns with speed and precision — so you get the results you deserve, sooner. That’s what makes us one of the best advertising agencies in Brisbane.

Report, Monitor, Improve

Once your campaigns are live, we move into the most important stage: optimisation. We understand that the digital landscape is fast-paced and dynamic. The businesses that constantly innovate and adapt are the ones that come out on top. We relentlessly monitor performance, optimise your campaigns, and report the results with the utmost transparency. The ultimate goal: your success.

Frequently Asked Questions

Digital marketing is about leveraging online channels to grow your brand visibility and your business. There are a number of channels that fall under the broader umbrella of digital marketing, but the most common include:

  • Search engine optimisation (SEO)
  • Pay-per-click advertising (PPC)
  • Email marketing
  • Social media marketing
  • Content creation
  • Lead generation
  • Conversion rate optimisation
    and much more

Pros 

Digital marketing is powerful because it is customisable and targeted. Depending on your target audience, you can pick and choose to communicate with them on the channels where they spend the majority of their time. Whether your customers mainly spend time on Facebook or Instagram, or research products using Google or YouTube, digital marketing allows you to reach them with your targeted message.

On top of that, it’s easy to understand what’s working and where there’s opportunity for improvement. From the moment a prospect clicks on your ad to the customer journey from awareness to purchase, every stage can be tracked and optimised to ensure it’s working hard for your business.

Ultimately, this allows you to secure a better return on investment (ROI).

Cons

Digital marketing isn’t just a magic switch that you flip on. One of the cons of digital marketing is that it takes time to set up and optimise your campaigns — plus, with so many different platforms and algorithms, you need to be on top of the latest developments if you want to get ahead.

It’s also getting crowded out there. More businesses are popping up every single day, which means it’s getting more and more difficult to get noticed online.

Time is an important resource, and when you are running your business or leading a company, you need as much time as you need.

Digital marketing can take a lot of your time, and even if you choose to hire an in-house team, you may still need to train them or orient them with your business goals.

On the other hand, when you choose to hire our digital marketing agency, you can take advantage of the following benefits:

  • Expect near instant professional-level service and skills (no need to train newbies)
  • Leverage outside perspective
  • Take advantage of built-in expertise
  • Gain fast access to a wide array of expensive online marketing tools
  • Increased productivity

Digital marketing can help grow your business by getting your brand in front of more people, for less. Whether it’s the best local cafe, a wedding photographer or a new laptop, everyone goes online to research and buy. In fact, a recent report by Google revealed that over half of all shoppers do research online before making a purchase.

Digital marketing puts your brand front and centre of your target audience at the exact moment they’re looking for your product. It’s the most powerful way to reach potential customers and grow your sales in today’s connected world.

Neither is better than the other, as they both utilise different advertising principles. While both aim to generate leads or sales into your business, Facebook Ads is based on an interruptive style of marketing whereas Google Ads is more intension based. The best option will also depend on who your target market is, your goals and what your business offers.

SEO and Google Ads both refer to optimising your ability to be found via the Google Search Network. SEO, which stands for ‘Search Engine Optimisation’ is a free traffic strategy which aims to increase your organic search results by working to align your site with Google’s algorithm.

Google Ads is where you bid against competitors to be at the top of relevant search terms. While both are useful, the difference is that Google Ads can provide results faster and easier (if your budget allows for it).

The great thing about digital marketing is that it can be tailored to almost any budget.

You can see tangible results with a small monthly budget, which is far less than the cost of advertising in a print magazine or billboard. If you have more ad spend to invest, you can see incredible results on your bottom line with a full-blown digital campaign spanning across search, social media, display, and remarketing.

Regardless of your budget, the other great thing about digital marketing campaigns is that they can constantly be tweaked and optimised for ROI — which allows you to get more bang for your buck.

Our Digital Marketing Agency essentially sells  time and expertise.

Qualiart Agency offers 100% transparent pricing, with a rate card that offers different hourly rates for different services. We offer: bulk pricing, and discount packages; we can do one-off project work; regular ongoing services in a monthly retainer.

The cost will depend on what you need – there is no ‘one-size-fits all’ price.

SEO packages typically range from $700 – $3,000 per month, but may be more if the site is very large or complex.

Often clients need multiple services every month such as pay per click ads management, SEO, social media management, remarketing etc.

This is delivered via a monthly retainer, which typically varies in cost from $2,000 – $10,000 per month. Obviously the more services and time an account requires, the greater the fee.

As we touched on earlier, digital marketing takes time. It’s not just about setting up campaigns — every campaign needs to run for a certain amount of time, so you have enough data to evaluate what works and what could be improved. Then it’s all about tweaking your campaigns, running them again for a set amount of time, evaluating the performance, then starting the cycle all over again to continuously grow your business.

It can depend on the client, the brief, the dominant marketing channel we’re using for the campaign, your online competition, and the available budget.

Google ads and social media advertising tend to get the most immediate results. But even then you should often allow for:
1-2 week testing period
a further 2-4 weeks for the campaign to fully optimise.

Having said that, we’ve had plenty of campaigns where we’ve smashed it out of the park from week 1, but if you allow these timeframes you are unlikely to be disappointed.

While it’s possible to get great results in the first month (and many of our clients have), it generally takes between 2-3 months to hit that sweet spot in terms of ROI. If you’re working with

Qualiart Agency, rest assured that we don’t ever stop optimising. Our digital marketing guns are always trying to find new ways to improve your ads, so you continue to get the best return possible.

SEO takes longer. It’s a medium-term strategy that will often not deliver a tangible ROI for 3-6 months. But when it does, it can deliver very substantial long-term benefits.

Doing digital marketing is generally not a sprint. We don’t do ‘spray and pray’ campaigns. The best results will come working closely together in a spirit of genuine partnership, in an integrated program over 3-12 months.

No – we have clients all across Australia.

Location is no impediment to working with us.

We use video conferencing, emails, chat support, and we can sign you up in most platforms we use so you can keep track of your project’s progress.

What Digital Marketing solutions are required for your business?

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

Get in touch with us and we’ll get back to you shortly with some thoughts and strategies from our team of experts on how to grow your business.
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