Google Ads

Pay-Per-Click Advertising

Drive sales and leads with Targeted Google Ads Campaigns

Pay-Per-Click Ads

Pay-Per-Click Advertising with Google Ads for Small Business

Your Gateway to Targeted Customer Engagement

Google Ads, or Pay-Per-Click (PPC) advertising, is an essential tool for businesses aiming to capture the attention of potential customers at the very moment they’re searching for your services or products online. If you're not visible during these critical searches, you're missing out on valuable business opportunities. At Qualiart Digital Agency in Brisbane, we ensure your business competes effectively online.

How Does Qualiart Ensure Your Google Ads Drive Profit?

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Targeted Keyword Discovery

We craft compelling ad copy that captures the attention of targeted audiences, drawing them to your site and engaging them with your offerings.

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Campaign Refinement

We continuously refine your campaigns by segmenting audiences, adding negative keywords, and adjusting bids to optimize spending and attract the most valuable traffic.

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Ongoing Optimisation

We relentlessly test new keywords, ad copies, and segmentation strategies to enhance your ROI, ensuring your campaigns are as profitable as possible.

Why Conversions Matter More Than Rankings

Ranking high on Google is satisfying, but what truly grows your small business is converting visitors into paying customers. Google Ads PPC Advertising can be cost-intensive but offers high effectiveness, especially if you're seeking quick lead generation.

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Google Ads Setup

We handle the complete setup of your Google Ads account, ensuring it's fully integrated with your website through Google Analytics or Google Search Console.

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Campaign Planning

Our team conducts in-depth research to identify high-volume search keywords relevant to your business, setting up targeted campaigns to draw in potential customers.

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Engaging Ad Creation

We design captivating ads aimed at compelling viewers to visit your website, where we employ various techniques to convert visits into leads.

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Bid Management

Our approach includes setting up optimal bidding strategies, whether it's a cap on the maximum price per click or an adaptive strategy for the best performance.

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Campaign Optimisation

We continuously monitor and adjust your campaigns based on performance data to focus on the most effective ad placements and keywords.

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Monthly Reporting

You'll receive detailed monthly reports outlining clear ROI, helping you understand the exact value you're getting from your investments.

What Makes a Google Ads Campaign Successful?

Effectively managing a Google Ads Campaign requires expertise and meticulous attention to detail. From the initial setup to the continuous interpretation of data and the ongoing creation of new testing campaigns, every step is crucial. Our Digital Marketing Experts at Qualiart provide the necessary oversight to avoid costly mistakes and ensure your campaigns achieve their maximum potential.

Google Ads
Google Ads

PPC Advertising Experts

Leveraging Google's dominant presence in the Australian market, our PPC Strategies incorporate advanced bidding technologies to maximise your budget and secure the best possible ad placements throughout the day.

RECOMMENDED

Google Ads Packages

Customisable & Budget-Friendly

We tailor our pricing based on the specific functionalities you need, ensuring each project is uniquely crafted to align with your budget.

Designed Specifically for Your Requirements and Financial Plan

The Packages listed below are merely examples of what we can achieve; we customise every Package to meet your individual requirements.

starter

ESTIMATE

$450

per month

Approx. 7.5 work hours at $60 per hour

Professional

ESTIMATE

$750

per month

Approx. 14 work hours at $55 per hour

Premium

ESTIMATE

$1000

per month

Approx. 20 work hours at $50 per hour

Flexible Add-on Services

Customise your Social Media Management Package

Landing Page Design and Optimisation

Display and Video Campaign Setup

Display Ads Creation

Video Ads Creation

Bid Management

Google Shopping Ads Setup

API Integration

Custom Google Ads Package

Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.

Our Process

Comprehensive Analysis and Research

  • Understanding Your Small Business: We start by gaining an in-depth understanding of your products or services, delving into the unique aspects that set you apart from the competition.
  • Industry Insight: Our Team conducts thorough research on your industry to identify trends and opportunities that can be leveraged through Google Ads.
  • Competitive Analysis: We analyse your competitors’ strategies to understand their strengths and weaknesses, allowing us to position your campaigns more strategically.

Ad Creation and Refinement

  • Crafting Targeted Ad Sets: We develop multiple ad sets with compelling ad copy and professional design tailored to engage and convert your target audience.
  • Performance Analysis: By monitoring the performance of each ad set, we identify the most effective ads and focus our efforts on these, continuously creating variations to further enhance performance.
  • Landing Page Optimisation: We design and optimise landing pages that are specifically targeted to each ad set to improve the user experience and increase conversion rates.

Ad Creation and Refinement

  • Crafting Targeted Ad Sets: We develop multiple ad sets with compelling ad copy and professional design tailored to engage and convert your target audience.
  • Performance Analysis: By monitoring the performance of each ad set, we identify the most effective ads and focus our efforts on these, continuously creating variations to further enhance performance.
  • Landing Page Optimisation: We design and optimise landing pages that are specifically targeted to each ad set to improve the user experience and increase conversion rates.

Monitoring and Adjusting

  • Regular Monitoring: We continuously track the performance of your campaigns using advanced analytics tools to make data-driven decisions.
  • Adaptation to Trends: Digital marketing landscapes change rapidly. We keep your campaigns ahead of industry trends by adapting strategies in real-time based on ongoing analysis and market conditions.
  • Feedback Loop: We maintain a constant feedback loop with you, our client, ensuring that all strategies align with your evolving business objectives and market dynamics.

Frequently Asked Questions

Pay Per Click (PPC), or Search Engine Marketing, is a highly efficient form of Online Marketing where you are charged only when someone clicks on your Ad. To effectively harness PPC, your Ads must appear at the top of search engine results, as nearly half of all search clicks go to these top listings. Our focus is on ensuring your PPC Ads not only reach the summit of Google’s SERP but are also clicked by potential customers likely to convert, maximising your return on investment.

In PPC Advertising, success is measured by the flow of traffic to your Website and the subsequent conversions. Setting up a fruitful PPC Campaign involves creating a Google Ads account, designing optimised Ads, targeting the right audience, using strategic keywords, and managing bids. Post-launch, continuous monitoring and adjustments based on performance data are crucial. We recommend partnering with a skilled Digital Marketing Agency to navigate these complexities effectively.

Billing for Google Ads is direct through your preferred payment method, typically a credit card. Detailed invoices can be requested from your dedicated account manager at any time, ensuring transparency and ease of tracking your advertising spend.

Our comprehensive Google Ads Management Services provide you with a dedicated account manager who oversees your Campaigns. We focus on creative and conversion optimisation to enhance the effectiveness of your ads. Additionally, you’ll receive detailed Monthly Reports tailored to your specific goals, helping you understand the impact of your investments.

Google Ads can dramatically increase your online visibility, driving immediate traffic to your Website and enhancing your digital presence. It’s particularly effective for generating leads quickly and can be finely tuned to target specific demographics, making every dollar of your Advertising spend work harder.

Improving PPC Campaign effectiveness involves regular analysis of ad performance, adjusting strategies based on consumer behaviour and market trends, and refining targeting criteria. Testing different ad elements, such as headlines, descriptions, and calls to action, is also crucial to identify what resonates best with your audience.

Absolutely! Google Ads can be specifically targeted to geographical locations, making it an ideal tool for businesses looking to engage with local customers in Brisbane. By focusing your campaigns on local keywords and regional ad placements, you can increase your local market penetration and brand awareness.

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

Get in touch with us and we’ll get back to you shortly with some thoughts and strategies from our team of experts on how to grow your business.
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