Using your website for lead generation
We start with your website. A website should function as a high-powered marketing tool to attract potential leads, nurture these carefully and ultimately convert them into paying customers or clients – all while looking amazing.
How we get you profit through lead generation?
Curate a tailored email list of relevant leads for your business
Who do you want to reach out to? We will find them. We create a list as large as you need of people to reach out to.
Reach out to them with compelling email copy
We use high convertying, tried and tested email copy that yields high open rates, and even higher response rates.
Drive more responses and turn them into leads
If they don’t respond? We send follow up emails that are proven to increase response rates so that you can turn these leads into profit.
Generate leads using Facebook
Using Facebook advertising tools, we generate leads for your business.
We work with you to understand what constitutes a ‘qualified lead’ as we craft, deliver and maintain a Facebook advertising strategy that puts your offering in front of your ideal customer. Leads generated via Facebook are sent to you daily for follow-up by your sales team, who can then move these leads through to the next stage in the sales process.
Lead Generation Packages
Our fully customisable lead generation packages offer your business a few different starting points for your online advertising. We bundled some paid digital marketing strategies that have proven to be effective for businesses just like yours.
Qualiart bundles services based on your business-to-business lead generation goals. Consider your budget and evaluate our pricing packages.
Tailor-Made Solutions for Your Needs and Budget
Below packages are examples of what can be achieved, but all packages are customised to your needs.
Custom Lead Generation Package
Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.
Research and discovery
Start by identifying the right audience.
We work with you to understand your specific business challenges, and identify your best market.
We work to understand why they should want want you have to offer.
We identify where quality leads are most likely to come from.
How content makes lead generation easy.
Once we understand what is most likely to get them interested and engaged, we help develop the content you need. Across all channels. By fine-tuning your content, we help streamline your funnel to capture more leads.
Lead generation that works for you.
Shout is a lead generation company that knows how to pair your lead generation campaign with a nurturing program, to turn interest into engagement and engagement into a sale.
Frequently Asked Questions
Lead generation is the process of acquiring contact information about your company’s prospective customers. That means targeting those that have shown an interest in your company or the services you offer – rather than just reaching out to cold prospects.
As a marketing process, lead generation is the process of capturing consumers’ interest through your products or services. Through this, you are developing a sales pipeline that enables your company to nurture potential clients until they are ready to make a purchase. This marketing strategy is suitable for any sized business.
For example, if someone answered a survey you created or downloaded your latest informative eBook, this demonstrates that they might be interested in a phone call with you and that they could be converted into a customer. This is what we class as a lead.
To put it into simple terms, lead generation is all about finding unique ways to attract people to your business so that you can sell your products or services to them. In digital marketing, this could involve creating unmissable pieces of content that spark interest in your company. It’s one stage of your marketing funnel and is intended to instil a sense of trust in a potential customer to help nudge them even further down the funnel.
The most effective lead generation campaigns take a multi-channel approach. The actual number of channels you need depends on a few factors and varies between campaigns.
Channels could be emails, social media or whatever your customers are interacting with. There are a few questions to ask yourself before determining the channels that will best work for your campaign:
- What do I want to achieve from the campaign – and how will this be measured?
- Who is my audience?
- How will I utilise inbound marketing and what content will you create?
- What would I class as a “lead” and how qualified does one have to be to be passed over to the sales team?
Deliver your message using a tailored strategy to ensure it ends up in front of the right eyes and attracts those interested in your business. Nurturing customers along the sales journey is all about showing them a little love on multiple channels, not just one.
Lead generation forms are used to capture user’s data, in order to potentially offer them a service, product or consultation. Marketers send users to a form using email marketing, social media, search engine optimisation or other channels, and the form should be designed to convert as much traffic as you can.
One thing we can guarantee is that you’ll have some digital marketing experts working on your strategy and that we know the optimal ways to execute one. We won’t stop until we achieve a good ROI for every single one of our clients and we’re proud of the results we’ve got so far.
The target number of leads will depend on factors such as your industry, average order value, sales cycle length, conversion rate and more. When you first come on-board with Impressive, you’ll speak to a strategist who will explain what we’ll do to reach your goals and will be available for any questions you have throughout the duration of your campaign.
We prioritise quality of leads over quantity. While some agencies might promise endless amounts of leads, it’s likely that the majority of the leads aren’t qualified and will not actually become a customer. Such a situation is a huge time-waster for companies, as the sales team has to call people that have no interest in buying from you.
The Impressive team uses proven tactics to improve lead quality. We do this by focusing on things such as:
- Focusing on your ideal buyer persona
- Capturing vital pieces of information in forms that further qualifies a lead
- Using automation software to track potential buyers’ journeys and their intentions
- Using data to drive every campaign
- Properly nurturing leads
- Ensuring all content is informative and comprehensive, so leads understand your business is a good match for them
- Understanding the dynamics of different industries and tailoring lead generation efforts to each one
A quality lead is defined differently by different businesses. Lead quality is a measurement we use to predict how likely it is that a lead will convert into a customer. The products you sell will affect how we measure lead quality for your particular campaign, but there are a few ways we identify a quality lead.
Some examples that might signify a quality lead include:
- They download your content (whitepapers, eBooks, etc.)
- They fill out forms on your site to request to be contacted
- They call your sales team
- They open your emails
- They browse multiple web pages on your site (this can be tracked in Google Analytics)
In digital marketing, someone that is analysed as being more likely to become a customer is known as a marketing qualified lead (MQL). We’ll take the time to find out the type of buyer you want to contact your company (including their demographics, behaviours and activities) to nurture more MQLs.
The cost of hiring a lead generation company varies so widely, it’s impossible to put a tag on it. Companies will generally charge a fee for the execution of your campaign, as well as a management fee. You’ll also have to pay for clicks and leads, the price of which varies depending on your campaign. Speak to Impressive for a quote for your unique brand.
Request a Free Quote
All pricing can be tailored to your needs and we take pride in our affordability
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