Search Engine

Optimisation

Get More Search Traffic

Generate more leads.
Make more money.

Build trust with your target audience and grow your brand organically online. Get to the first or second page of Google results for relevant keywords that your customers are searching for. It’s all possible with the power of Search Engine Optimisation (SEO).

SEO is the process of optimising your website and content so that it organically appears on the first page for relevant keywords online — which, in turn, gives you greater visibility and brings qualified traffic to your website.

Boost brand visibility and credibility

Grow your customer base organically

Rank higher for high-intent, relevant keywords

Skyrocket your ROI

We work across a wide range of channels & platforms to deliver multi-channel digital marketing solutions that get award-winning results.

What to consider when implementing SEO

Utilising SEO on your website can be a long and challenging process, however the rewards gained from increased exposure have a lasting effect on your business.

SEO Packages

If you want a successful company online, implementing SEO into your marketing strategy is an investment into the long term visibility of your site.

Search engine optimisation is an ongoing process that calls for constant monitoring, tweaking and a variety of tactics. Luckily, we’re an SEO company that’s been doing this for years and we can protect your ranking status when we get you there, to keep quality visitors rolling in.

Our SEO pricing is usually customised to the needs of the business and the campaign. We offer set priced packages and custom package that is suited to your needs.

Tailor-Made Solutions for Your Needs and Budget

Below packages are examples of what can be achieved, but all packages are customised to your needs.

starter

ESTIMATE

$700

per month

Professional

ESTIMATE

$900

per month

Premium

ESTIMATE

$1350

per month

Custom SEO Package

Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.

Our Process

SEO Audit and Discovery

We learn everything about your business and see how your website currently stacks up in organic search engine results.

The first step in our process is becoming familiar with your business, your target audience, and your goals.

Then we analyse the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths.

We perform keyword research to determine what keywords your audience is using and what keywords can be useful to craft content around.

Strategy and Keywords

Our SEO experts use an extensive suite of tools to find the most targeted, relevant keywords for your brand’s products and services.

After we analyse the information on your site, we begin to develop a customised plan to take your current site and transform it.

We reconfigure your site’s web pages with the best seo techniques that will turn it into a site that not only begins to rank above your competition, but also higher up on SERPs for the keywords your target audience uses the most.

In the midst of all this, we always keep in mind your user experience, making sure to use white hat seo techniques, so your overall site still performs well for your visitors.

Local SEO

For local SEO, it’s essential that you take advantage of what Google has to offer. We create a Google My Business page. Google My Business uses Search and Maps to make your business more visible.

Setup

One of the most important parts of the process is setting up all the proper tools.

Without the right tools, you won’t be able to measure the results.

Implementation of technical SEO prerequisites such as tools, dashboards, and analytic systems are used so we don’t miss an inch of your optimisation success.

On-site and off-site SEO

We implement a number of on-page and off-page SEO tactics to give your website the best chance of ranking on Google’s first page.

From high-quality, search-optimised content to site structure, we take care of it all to make you more visible to your customers on search engines.

Technical SEO

Making it as easy as possible for Search Engines to understand your website:

  • Identifying and resolving technical SEO issues
  • Optimising specific pages
  • Managing the process when a website is redesigned to retain SEO value
  • Recovering from Google penalties
  • Setting up tracking

Content

Search engines favour websites that publish relevant useful content that potential customers are looking for.

Depending on your business, we use a varity of different techniques to help you achieve this:

  • Content strategies
  • Specific content ideas
  • Content research
  • Content production from articles to fully designed interactive content pieces
  • Refreshing existing content
  • Publishing on your website

Links & Promotion

The websites that link directly to yours have a significant impact on how well your website performs in search engines.

Qualiart uses a variety of techniques to encourage relevent sites to link to yours. We can also help attract as much attention to content on your website, if that’s what your goal is.

  • Links from relevent sites
  • Highlight link opportunities
  • Leverage relevent content to attract links
  • Promoting your content on websites your target audience visits

SEOcial

Working with you to ensure your brand presence across social media websites, such as Facebook, Google Map Listings and Review websites, is consistent and encourages positive engagement with your customers:

  • Setting up social media accounts
  • Google My Business setup and optimisation
  • Advice on how to interact with customers on social sites
  • Helping your organisation develop relationships with other complementary websites

Monitor, track, and optimise

We track your website performance, stay on top of algorithm changes and are always on the lookout for new keywords to help you expand your reach.

A part of our SEO services is to provide continuous on-page optimisation, blogging, link-building, consultation, and strategy. This is to ensure that your website and other online content is always performing the best it can.

In the end, this is how you will build lasting success for your company.

Frequently Asked Questions

SEO, or search engine optimisation, is the process of optimising your website to appear higher on search engine results for Google, Bing, Yahoo, and other platforms. 

When people use a search engine, they enter keywords (also known as search queries). Search engines like Google then use an algorithm to determine the websites that have the most relevant and trustworthy results for that search query.

The ones that are deemed as most authoritative appear higher up in search results.

SEO involves on-site tactics such as content development, technical elements such as site structure and meta tags, and off-site tactics such as link building. All of these play a part in where your website lands in search results.

Search Engine Optimisation (SEO) requires methodical work and a data-driven ‘white-hat’ approach.

Keeping up with ‘on-page’ SEO whilst building quality backlinks can be time-consuming to business owners, especially if it is not your area of focus. In addition, Google is one of the most innovative companies today and they‘re always updating their search algorithm to make search results more accurate and user-friendly.

If you work with us, we’ll keep your website SEO on top of any Google updates, so you can focus on running your business.

We’re going to be cheeky and say both because it’s true.

PPC focuses on investing a specified budget into advertising your webiste/services/product.

Your PPC campaign will surely reap results sooner, whereas SEO will also involve an investment of time.

However, while both are crucial to any marketing strategy, search engine optimisation tends to get businesses a better return on investment over time in comparison to PPC.

SEO differs from PPC in that its main objective is to improve your search position (or rank) on Google (or any other search engine, like Bing or Yahoo). The focus is on obtaining good quality organic traffic through a carefully mapped out content/SEO strategy.

If you want to get game-changing results from your digital marketing and sustain that growth over the long term, you’ll need to have an SEO service in Australia.

SEO is great for businesses because it’s more cost-effective. You don’t pay per click — rather, you invest upfront in keyword research, content development, and technical optimisation to ensure your website ranks higher on Google.

However, this also comes with its drawbacks. Ranking takes time and with over 200+ factors considered as part of Google’s algorithm, it’s tricky to anticipate exactly where your website will land in results, even if you do everything right.

On the other hand, PPC is quick to set up but can be more expensive. You pay per click, which means that if you want more traffic, you have to pay for it.

In the end, the best approach is to combine both SEO and PPC. This means that if you don’t appear organically, you still have a chance to appear in paid results, and vice versa. Plus, businesses that invest in both tend to see better clickthrough rates to their pages from search engines.

SEO marketing services help grow your business by getting your website in front of people who are searching for your products or services online. In short, it allows your business to be discovered by more people.

The more people that come across your website, the more traffic you’ll receive — and this ultimately translates to more leads, and more sales.

By implementing an SEO component into your overall marketing strategy, you’ll be investing in the long term visibility of your website and consequently, your company’s success online.

Website’s that garner organic traffic through carefully implemented SEO position themselves to achieve a much higher ROI in the long term.

More so than through paid search methods.

We have a wealth of experience working with eCommerce businesses and helping them achieve great results with their SEO campaigns.

Consequently, we’re also extremely familiar with eCommerce platforms (and their constituent plugins) such as WordPress (WooCommerce) and Shopify.

We rarely have to change the structural or design aspects of a site, in order to optimise it. Rather, we focus on code content and optimise each page as it stands, providing tweaks and copy edits that’ll make all the difference.

Most of our clients are happy to leave the tweaking in our hands, however, if you’d rather action our recommendations, you can still do so internally at your own discretion.

We don’t guarantee to get you on page one of Google, and to be honest, no company should.

Ethically we are not able to guarantee SEO results, and Google’s own documentation confirms this by saying “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.

Google warns against companies making these lofty promises, particularly as their algorithms change often. Instead, Impressive guarantees to improve your visibility and rankings.

We can get you the kind of traffic you’re after, carefully optimising your SEO to reach your target audience and consequently improve your site’s performance.

When you are an SEO client of ours on a recurring basis we will take responsibility for your SEO results, reporting to you and being engaged as a virtual part of your team.

It depends on a number of factors. SEO results can be influenced by the competitiveness of your industry and the keywords you’re aiming to rank for, as well as the age and authority of your domain, and whether your site has been penalised previously.

Previous SEO activities, plus the type and quality of content you create also can significantly affect your SEO results.

At Qualiart, we generally set the timeline anywhere between 2-6 months before you start seeing significant results from your SEO efforts.

To really get great results it can take 12 months.

This number can vary quite significantly though, depending on where your site is currently ranking, how many technical elements need to be updated, and how much content you’re looking to develop.

Also, bear in mind that the search results that you see might not be the same results for someone else. Google’s algorithm tailors search results based on location, interests, demographic and user behaviours, so it’s best to look at your overall ranking using a dedicated SEO tool.

SEO is technically free, in that you don’t pay per click for traffic. However, doing SEO right does require investment — investment in skills, quality content, and technicians that know how to optimise your site.

The cost of working with Qualiart will depend on the type of SEO you need for your site — for example, local SEO for a small business is far more affordable than enterprise SEO for a website with thousands of pages.

As a rough guideline, here are some average price ranges for SEO in Australia:

  • Hourly rate for an SEO technician: $75-$200+ per hour
  • Monthly SEO retainer: $1,500 – +$5,000
  • Monthly Local SEO retainer: $500 – $5,000+
  • Monthly National/Enterprise SEO: $2,500 – $5,000+
  • Monthly eCommerce SEO – $1,500 to +$3,000

Get in touch with us today and we can provide you a tailored quote, based on your specific needs.

We do not force our clients to take lock-in contracts. Our default option is no lock-in contract and a 30-day cancellation notice for recurring services.

However, if you are willing to commit to a lock in contract for 6 or 12 months your hourly rate will be further discounted — resulting in more SEO activities and output. However we do not push this option on clients, it is completely your choice.

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

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