SMS & Email

Marketing

Leverage the most cost-effective marketing channel for your business

Time and time again, email marketing has proven itself to be a powerful tool. Whether you’re a service-based business or an eCommerce retailer, email marketing can benefit your company with targeted marketing communications that inspire action.

We help you harness the potential of this channel to turn it into revenue for your business. We create and execute a powerful email marketing strategy that consistently performs for your business. Get ready to turn your email marketing into a powerhouse for leads and sales.

How we get you profit through Email Marketing?

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Personalised based on user behaviour

With a splash of personal touches to drive open rates, each email is a response to your customer’s behaviour to give you a strong presence in their inbox without overloading them.

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Designed to convert

Once we have built your database, we engage your audience with email sequences that are on brand and aligned with your goals to build awareness, offer value and build trust with your brand through high converting copy and dynamic product feeds.

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Informed by split test data

We split test subject lines and email graphics to optimise the structure and delivery of our emails and continue analysing the data to get you the best results.

Stay in touch with email marketing

Nurture prospects. Promote a new product or service. Drive traffic to your website. Build brand loyalty and encourage repeat purchases with existing customers. All of this, and more, is possible with effective email marketing.

Email marketing requires beautiful design, effective copy, and a data-driven mindset. We work with the latest platforms and best practices to create an email marketing campaign that delivers more opens, clickthroughs, and conversions for your business.

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Targeted & personalised marketing for greater conversions

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Reach an already-engaged audience

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Encourage repeat business from existing customers

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Benefit from unrivalled ROI

Tap into the incredible power of email marketing

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Targeted & Personalised

Reach your audience with relevant, timely messaging

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Incredible Returns

Enjoy higher ROI than other marketing mediums

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Foster Loyalty

Increase repeat purchases and advocacy with existing customers

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Measurable Results

Instantly track and monitor results in real-time

Design, send and track email marketing campaigns

Email marketing is still one of the most effective ways to derive additional revenue from customers and grow your database.

Email marketing – when executed the right way – delivers the highest ROI of any marketing channel for business owners. The humble inbox is the unsung hero of marketing.

Email List Management

A good email list is the core of any digital marketing campaign. At Qualiart we can help you implement strategies that will grow your list. We will group, segment and personalise these lists for more accurate targeting to deliver higher open rates, click throughs and better engagement.

Design and Creative

A successful email campaign starts with good strategy, convincing copywriting and stunning visuals. At Qualiart we have a team of marketing strategists, designers and developers that work in sync to deliver email marketing that creates an emotional connection and delivers campaign goals.

Reporting and Analytics

EDM marketing delivers instant campaign metrics, giving you an overview within a matter of hours. Qualiart partners with enterprise grade email providers like Mailchimp and Campaign Monitor who comply with global spam filter requirements. At Qualiart we take care of all this so you can concentrate on your business.

Campaign Automation

Qualiart can help you take advantage of automations that will save your business time. These can be as simple as a single email that a user receives when they fill out a form to more complex automations that are conditional based. Don’t worry, this is something we will take care of for you.

Stand out with a strategic email marketing campaign

Email is effective, but make no mistake — the inbox is a crowded place these days. Thousands of businesses are sending newsletters every single day. You need to stand out if you want your newsletter subscribers to open your email, read it, and take that next step in their customer journey.

From compelling subject lines to effective CTAs and eye-catching design, we know how to develop next-level emails that get opened and read. Our team of experts combine leading best practices with creative flair to ensure your email marketing campaigns deliver outstanding results for your business.

Email Marketing Packages

Email marketing is one of the best strategies you can implement in your business and it’s more likely than not that your target market has email accounts that they’re active on every day.

If you’re looking for effective email marketing set up and automation focused on conversions so that your emails stand out in your market’s inbox, then we can tailor a solution for you.

Tailor-Made Solutions for Your Needs and Budget

Below packages are examples of what can be achieved, but all packages are customised to your needs.

starter

ESTIMATE

$260

per month

Professional

ESTIMATE

$340

per month

Premium

ESTIMATE

$450

per month

Custom Email Marketing Package

Need a package which is greater than those outlined? Just looking for something bespoke? We offer custom packages in line with your unique needs.

Check Out Our Works

We pride ourselves on flexibility and ability to work with a wide range of clients.

Our Process

Research and discovery

What are your goals from your email marketing? How often do you communicate to your customers already? Where do your subscribers come from? We uncover all of these answers, and more, during this initial stage.

This part of the process is where we get to know more about your business and your industry, so we can create the best strategy for you.

Email marketing strategy

Your customers receive hundreds of emails every week, so how can yours stand out? That’s what our email marketing strategy covers.

Using best practice insights and industry experience, our team develops a tailored strategy that we believe will work for your business.

From the best email marketing platforms to send frequency and content, we cover it all here.

creation and approval

Once we get the go-ahead on our strategy, it’s time to build your email marketing campaign.

We custom create your email newsletters using compelling subject lines, showstopping design, and effective CTAs.

We’ll also schedule your emails at the optimal time to drive clicks and conversions.

trak, monitor, improve

We’re committed to your success. After every email campaign goes out, we review the results of your newsletters to measure performance.

We meticulously analyse the numbers from your open rates, click through rates and conversions. Then we use our findings.

Frequently Asked Questions

Email marketing is a modern way to reach out to customers to build relationships, increase awareness, and promote products and services.

It’s a fantastic medium as it allows businesses to reach out directly to audiences via email, and it can be targeted specifically to subsets of those audiences. Not to mention, you can track exactly how effective it is, making it a popular option for brands who prefer to see their ROI.

Even if you haven’t done email marketing as a business before, you will be familiar with how it works as a customer.

Any time you receive an email from a company or organisation, and that email isn’t something like an order confirmation, then it’s likely to be email marketing. This includes information about new products or services, discount codes, sales, news, company updates, or even a reminder that you abandoned something in your shopping cart. Email marketing services allow you to reach warm audiences and curate messages specifically for your different audience segments, which usually results in a higher conversion rate than other marketing mediums. However, it is important to find the right email marketing strategy, as audiences won’t even open or read emails that come across as spam.

The beauty of an email marketing campaign is that it is suitable for every business. It is uniquely customisable, because you can create highly targeted messages to just a small fraction of your audience, or you can send important updates to everyone on your mailing list. This ability to segment your audience creates a space for you to write messaging that feels like you’re speaking only to them, and that’s just part of why email marketing is such an effective marketing strategy for businesses of all sizes.

An email marketing strategy can be used for practically any purpose, so even if you have an unconventional business or strategy, your direct messaging can be purpose-built to suit.

You can use email marketing to:

  • Update customers with newsletters
  • Promote a special deal
  • Promote specific products or services
  • Advertise a sale
  • Introduce new products or services
  • Keep your business front of mind with timely communication
  • Make a request for input or feedback
  • Remind customers of abandoned shopping carts
  • Let customers know when certain products are back in stock
  • Offer birthday discounts, freebies, or deals
    and more!

Email marketing is second only to search marketing in terms of effectiveness, with higher conversion rates than other platforms and greater flexibility. This essentially means that email marketing can offer a fantastic ROI, with one study setting this figure at $38 in return for every $1 spent.

Effective returns are the result of a great email marketing strategy, and great strategy happens when you can segment an audience in impactful ways, create strong messaging with high-quality copywriting and design, and send targeted emails to those audiences. These emails build relationships, improve your branding, and ultimately increase sales through higher conversions.

Additionally, when you run an email marketing campaign, you can track exactly how effective it is when audiences follow the links within each email. This allows you to gather data and finetune your messaging for continued improvement with each campaign, and therefore continued improved sales.

There are a fair few factors that feed into the overall cost of email marketing services.

Preparing and planning an email marketing campaign involves the work of marketing strategists who delve into your business, your goals, and your current list of subscribers, and use this information to create a plan that segments the market and targets each one appropriately. Then it’s over to the copywriters and graphic designers, who put together an on-brand email for each segment that will get opened and stand out enough to create conversions. Then, sending emails en masse isn’t free — you can expect to spend a few cents per email, depending on exactly how many emails you’re sending out. Put simply, there’s no hard and fast answer to how much email marketing costs in Australia.

There are too many factors to offer an exact estimate, but if we had to give an answer, our clients will typically spend between $500 – $2,000 per month on their email marketing efforts. Remember that as one of the most effective forms of marketing, these costs tend to see solid returns, and continued campaigns trend upwards as we track metrics and refine each campaign.

Longevity of a technology doesn’t always indicate that it is becoming stale, especially if the technology has evolved.

Email marketing has transformed over the years and still remains a popular form of marketing for many businesses. In fact, numbers show that email marketing outperforms other popular tools such as social media marketing. If executed and deployed well, you will find email marketing to be a simple, cost effective marketing tool.

One of the best parts of email marketing is that the results are relatively quick. As soon as those emails zip across the web, you’ll start seeing the fruits of your labour.

Within a few days, you’ll have a good idea of how many people received your email (some emails bounce), how many opened it, how many clicked through, and how many spent time on your website as a direct result.

You’ll even start to see conversions (although these are not always as immediate as open rates as people can mull over the decision).

The highly trackable nature of an email marketing campaign makes it easy to get a great idea of the resulting metrics within days of sending it out, which is quite rare in marketing. This means you can quickly start studying those metrics and incorporating them into your email marketing strategy for better results next time.

Request a Free Quote

All pricing can be tailored to your needs and we take pride in our affordability

Get in touch with us and we’ll get back to you shortly with some thoughts and strategies from our team of experts on how to grow your business.
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