The challenge on this project was to appeal to the two very different target audiences the publishing is aimed at: business owners and investors. Research was undertaken to find a theme and visual language that could appeal to both audiences. Through this research, our design team identified many things businessmen of different ages and experiences share a mutual business environment.
Scope of the Project
- Print Preparation
- Print & Digital Book Design
This outcome provided a colourful and visually interesting contrast to what is usually delivered by standard corporate documentation. It enabled all stakeholders to interpret the strategy and policy documents in their own way, and will remain interesting, effective and extremely relevant to all target groups.