Social Media

Case Study

CLIENT
Assentia Chocolatier

Assentia Chocolatier

Melbourne, VIC

The Challenge

Assentia Chocolatier began doing paid advertising during the summer of 2020. Our social media strategy was an immediate success, totaling over 1 million impressions and reaching over 250,000 people in the first two months.

Shortly thereafter, Assentia reached out to us about handling their organic social media strategy, and we knew it was a challenge we wanted to take on!

Despite Assentia having a strong organic strategy on their own, we needed to come up with a plan that would help connect their paid and organic strategy to drive more traffic to their website and increase brand awareness.

Scope of the Project

  • Social Media Cover Design
  • Strategy & Consulting
  • Social Media Graphics
  • Content Creation
  • Social Media Ads

Strategy

The first step to creating a strong social media strategy is to understand what efforts a business is making outside of digital marketing.

Assentia provided Qualiart Agency with their content strategies for other realms of advertising. We began working with their marketing team to create content calendars for their organic social media strategy that reflected what we were doing in paid social advertising and what they were doing in traditional advertising.

After creating a strategy for their organic social media, we built their paid social media advertising around it to include specials and monthly themes for the furniture company to ensure that their marketing messages were delivered consistently across all platforms.

The Outcome

By combining organic and paid social media strategies to take on the same brand voice, we saw marked growth from Quarter 4 of 2019 (prior to PCG Digital) to Quarter 4 of 2020.

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