As a start-up with an new local brand, Beebee decided that they needed to place a greater emphasis on revitalising their social media feeds, amplifying key actions / output and engaging with the active conversation happening in their sector to increase brand awareness.
The key measures of success for empower on this project were:
Grow Beebee social media community on Instagramm Facebook, Twitter and LinkedIn.
Develop and advise on the Beebee social media marketing strategy
Implement the social media marketing strategy across key platforms
Ensure the Beebee comms team gain knowledge and confidence in running social media.
Qualiart’s social media specialists took a two-pronged approach to this work. Having worked with similar organisations to create successful social media marketing strategies, we applied our expert knowledge of the sector and used this to conduct a detailed social media audit.
The social media audit included reviewing the key channels, tone of voice, visual identity, success of content and brand messaging and created recommendations for Beebee to adapt the current strategy.
Following the audit, empower helped Beebee to: